From: Aisha Bello, Customer Success Manager
The loyalty program has three segments: Consumer, Club Member and Business. I'd like to know which group placed fewer orders in 2025 than in 2024, so my team knows whom to call first.
Churn rarely announces itself. It shows up as fewer orders from a group of customers, year on year. Build the comparison by segment, look at the change, then answer two questions: which group is slipping, and what that tells you about the data.