From: Tomás Ferreira, Merchandising Lead
Next season's floor space is up for grabs. I need two facts per category: its share of sales and its margin %. Then tell me which category we should give more space to if we want profit, not just revenue.
This case asks a merchandising question with two sides: where the sales are and where the profit is. They aren't the same place. Build a share measure and a margin measure, put them side by side in one table, look at both columns, then pick the answers the data supports.