The reminder question

The situation

Wayfriend's growth lead, Theo Blum, ran a two-week pilot: Denver sent a reminder before most planned meetups, and the other cities sent a few. He wants to turn reminders on everywhere next week and asks you for a recommendation.

You have the reminder log and the meetup model your team built. Some reminders went out after the planned start, and one went out far too early, so not every reminder could have helped. Most reminded invites are in Denver, so a plain reminded-versus-not comparison would mostly compare Denver with everywhere else.

• Data: the two-week reminder pilot and the Wayfriend meetup model.
• You deliver a written recommendation to the growth lead.
• The recommendation is reviewed against a four-point rubric; there is no single right answer.